Influence of child-targeted fast food TV advertising exposure on fast food intake: A longitudinal study of preschool-age children.

Affiliation

Department of Biomedical Data Sciences, Geisel School of Medicine, Dartmouth College, Hanover, NH, USA; Department of Pediatrics, Geisel School of Medicine, Dartmouth College, Hanover, NH, USA; Norris Cotton Cancer Center, Geisel School of Medicine, Dartmouth College, Hanover, NH, USA. Electronic address: [Email]

Abstract

Fast food (FF) advertising is a potential risk factor for FF consumption among children, yet the impact of such advertising on children's FF intake has not been assessed in a longitudinal, naturalistic study. Whether parents' FF consumption mitigates advertising effects is also unknown.

Keywords

Advertising,Childhood obesity,Fast food,Preschoolers,

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