The impact of descriptive norms on motivation to participate in cancer screening - Evidence from online experiments.


University College London, ResearchDepartment of Behavioural Science and Health, 1-19 Torrington Place, WC1E 6BT, London, UK. Electronic address: [Email]


The current study tested in two online experiments whether manipulating normative beliefs about cancer screening uptake increases intention to attend colorectal screening among previously disinclined individuals.


Behaviour change,Cancer screening,Decision making,Descriptive norm information,Health behaviour,Social norms,